This catalogue was published to accompany Some More Beginnings: Experiments in Art and Technology (E.A.T.), which opened at the Brooklyn Museum in New York in November 1968—one of the first major exhibitions dedicated to art and technology in a museum.
The exhibition was organized by E.A.T., the now legendary nonprofit established to foster collaboration between artists, engineers, and scientists. More than 140 collaborative projects had been submitted to an open call for the E.A.T. section of the Museum of Modern Art’s exhibition “The Machine as Seen at the End of the Mechanical Age,”_ _but only nine could be presented there; most of the submissions were on view in Brooklyn. The two shows ran concurrently.
The 122-page catalog was designed by Billy Klüver, Julie Martin, and Robert Rauschenberg. The cover features a computer-processed photo of the Brooklyn Museum facade by Manfred Schroeder, a scientist at Bell Labs. The image is made up of letters spelling the exhibition title, date, and location.
Inside, the catalog’s unusual design consists of a jumbled layout of captioned artwork photos and technical descriptions; these were arranged randomly on a long scroll, cut every 11 inches to form the pages.
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